Cards for miscarriage

I was absolutely delighted to hear from the Miscarriage Association yesterday that they were launching a range of cards for people to send to friends, colleagues or family members who had experienced a miscarriage. It can be so difficult to know what to say when someone has a miscarriage, and sometimes the tendency is to just ignore it entirely if you are worried about saying something wrong or upsetting the person concerned.

In fact, although miscarriage is very common, it can be an incredibly distressing and lonely experience and most people would really welcome some recognition of what they have been through. Ruth Bender-Atik, the national director of the Miscarriage Association said, “Shockingly, greetings card retailers stock a card for almost every important life event, except one. These cards recognise miscarriage, and give words to those friends and loved ones who can’t find them. Losing a pregnancy is heart-breaking and can be very lonely. Close family and friends often don’t know what to say, say the wrong thing, or just say nothing at all. The new cards have been launched to fill that gap. They may even become a treasured memento, the acknowledgement of the briefest of lives.”

The cards have been created for the women and men who go through miscarriage, ectopic or molar pregnancy and the friends, families and colleagues who wish they knew what to say to them. The cards carry thoughtful messages, approved by a panel of women who have been through miscarriage themselves, and the details of the Miscarriage Association inside, putting help and support directly into the hands of the person who needs it the most.

The cards were launched today and are and stocked at PostMark’s London stores and online ( They were devised and created by creative agency MRM//McCann.