It’s that time of year again – dealing with Mother’s Day

120px-Assorted_gin_bottles_on_a_store_shelfI got an email the other day from the supermarket I use for online shopping which was all about special offers for Mother’s Day. I was about to delete it when I noticed that the suggested purchases included chocolates, daffodils and two different brands of gin – I must admit, I’d never imagined a bottle of mother’s ruin as a traditional Mother’s Day present…

Gin aside, the email summed up the way that Mother’s Day has become such an enormous marketing opportunity and why it is so difficult to escape. You go to the corner shop on a Sunday morning to pick up the papers and find yourself faced with endless lines of Mother’s Day cards, all the bath oils and body lotions in the chemists have suddenly been re-labelled as suggested Mother’s Day gifts – and it starts to feel as if the entire world is conspiring to remind you of the one thing you want to be but aren’t.

It is hard to get away from, and it is one of the hardest times of the year for anyone experiencing fertility problems. It can make you feel horribly isolated, especially if most of your friends have children. I always think Mother’s Day is a good day to meet up with those you know who don’t have families and do something together, but this year I’d also say, don’t forget your own mother if you are fortunate enough to still have her around. My lovely mother died a few months ago, and this will be my first Mother’s Day without her – it made me realise that Mother’s Day isn’t just sad when you aren’t a mother yourself, but also when you no longer have anyone to buy a card for.  So, I’d say if you are able to then maybe try to enjoy being a daughter this Mother’s Day and make the most of your own mum.

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